Every day, an online competition for enticing customers towards a particular business is increasing, rendering it as the perfect time to re-think your internet marketing strategy for achieving maximum benefit.
Visiting any SEO company website will reveal that it is only one of the elements of a comprehensive marketing strategy, and investing in it has always been a very fruitful proposition.
Seo means establishing and maintaining a website that fulfills the requirements of a search engine. Your SEO strategy becomes a focal point in this context, especially in 2020.
To reap maximum benefit from this phenomenon, you must be able to understand what the current trends in this field are, and how you can bring notable updations within your website to make sure that all the prospective customers using the search engine, find you there.
Let us discuss what you need to know about SEO in 2020.
The Strength of Featured Snippets
Over the past few years, we have seen Google evolve for the better. Now it can provide much better search results with the help of featured snippets.
A featured snippet can be generally found before the no. 1 organic search result. This is usually known as Position 0.
To obtain benefit from this feature, and getting more number of desired clicks, you must be able to provide clean and clear responses to the queries posted on your website.
The evaluation of featured snippets, and what position they will achieve in the search results hinges in their quality. Google determines this through its matrix.
Featured snippets are a very important element of SEO. More than 50% of clicks through Google come from these snippets. This means that they are the driving force behind more than half of the entire Google-based traffic.
Featured Snippets provide a very interesting opportunity to the content developers, offering them a chance of driving more traffic towards their websites even if the ranking achieved by them is below the top 3 potions.
Working with Influencers
With the advent of social media websites and their worldwide usage, people are generally bombarded with all kinds of advertisements daily.
These advertisements have increased so much in number and content that most people have become wary of them, and prefer to trust only the information they deem as coming from a truthful and authentic source.s
The situation has introduced the phenomenon of influencers.
Generally, people will be more prone to information offered by a famous and respected personality as compared to a little known person.
This has increased the use of influencer marketing by media companies since it offers great results. The proof of the phenomenon can be found in the increase of around 40% in the budgets of influencer marketing in 2018.
The relation between SEO and influencer marketing is obvious. If you can hire influencers or partner with them, they will enhance the outreach of your content. The result will be directing more traffic towards your website.
Influencers can assist you in developing backlinks. These are very important when Goggle is analyzing the ranking of your web page.
It is essential to think in advance what kind of content you need influencers to develop for you, and how that content can be backlinked towards your website.
You also need to hire or partner with those influencers that are relevant to your own business. If these influencers have a large fan following, and their opinion is respected enough, they will have a great positive impact on your sales.
In 2020, you should be investing more on influencer marketing not only to increase awareness of your brand but also for generating meaningful leads that convert into sales.
Website security is one aspect that doesn’t seem to be relevant to SEO. Yet, it is extremely important for providing a great experience to the users.
Users must feel safe when they are visiting your website. If they feel threatened or unsafe in any way, they will either not come at all or leave immediately without making a purchase.
The ‘Not Secure’ warning is a deal-breaker because it will stop your user engagement then and there. Moreover, if your bounce rate increases, it will also affect your positioning in the final search response provided by Google.
Enabling https protocol for your website offers visitors a connection that is encrypted and secure. Google wants all its users to have a safe and secure internet experience. This means that enabling HTTPS protocol enhances your SEO by being safe and authentic – a Google preference.
It is also very important from the users’ perspective because they will be sure that it is safe to share their data on your website.
Websites Optimize for Voice Search
Before the advent of smartphones and other handheld devices, people had to search for a particular thing by typing related words within a search window provided in the search engine.
All this exercise was done on a desktop computer. This was also the beginning of the keyword concept.
With the exponential increase in the use of mobile phones and hand-held devices, the concept of voice-based search is also getting traction. These kinds of searches are becoming very popular with users.
Voice searches can be carried out through cell phones, but the concept is not limited to these devices. A user can also carry out such a search on a home-based assistant. Amazon Echo, voice Pad, and Smart TVs are only a few examples of voice search.
In 2020, it will be imperative that your website is optimized for voice searches if you want to generate leads and drive traffic towards your landing page. It is also important to know how to implement voice search in a meaningful manner.
The importance of implementing voice searches can be further emphasized by the fact that in 2020 more than half of all interest searches will be made through voice-searching. This means that the concept will affect SEO marketing in a very profound manner.
Therefore, in 2020, SEO marketers must optimize their content to conform with the new voice-search trend taking grounds
Whether you belong to any industry, SEO is extremely important for you. SEO does not simply mean using targeted keywords, and it also requires you to optimize all the content on the website for internet users.
Using SEO for marketing your product to get leads and increase sales, is a great idea. But you need to get familiar with this concept to reap its maximum benefit. SEO will still be extremely useful in 2020.
This calls for getting your SEO act together, and do some serious content marketing through it.
Sohail Rupani is a SEO strategist at PNC Digital, a digital marketing agency based in Orlando and a blogger, he specializes in SEO and SEM techniques and also writes technical articles about SEO and digital marketing. He is passionate about business, marketing, finance and technology related topics and loves to analyze the different industries news and trends in his spare time and stay in touch with the latest happenings. Follow @sohailrupani for more updates.