Common questions

What does the Nielsen total audience report show?

What does the Nielsen total audience report show?

In this edition of the Nielsen Total Audience Report: Advertising Across Today’s Media, we cast a new eye on advertising. Find out where consumers are spending their time and money and how eager they are to spend again.

Why is Nielsen important to the marketing industry?

LONG-TERM GROWTH REQUIRES A BALANCED MARKETING STRATEGY. We explore audiences everywhere—uncovering and discovering what they want—so businesses can make media that counts. Vote for Nielsen in AdWeek’s 2021 Readers’ Choice: Best of Tech Partner Awards as a finalist in Media Measurement and Media Planning.

Who is the finance company for Nielsen Chevrolet?

The Nielsen Chevrolet finance team in Dover works hard to get the right unique financing for every customer. No two finance packages are alike, and each is customized to the customer’s particular financing needs, on terms that they’re comfortable with.

Why do we need to know about Nielsen ratings?

Maximize your effectiveness and ROI by knowing how your advertising and marketing reaches and impacts audiences. Understand people’s preferences across the content journey with our discovery center, which connects audiences to what they love. We rely on real people to share what they watch and listen to—that’s how we get the Nielsen ratings.

What is the latest Nielsen local Watch report?

The latest edition of Nielsen’s Local Watch Report, entitled “TV Streaming Across Our Cities,” focuses on the impact that streaming and access to subscription video on-demand services are having on the media landscape, particularly at the market level.

What was the social media report for 2012?

Nielsen and NM Incite’s 2012 Social Media Report provides some insight into what is driving our collective, global obsession with social media.

What was social media penetration in Q3 2016?

Q3 2015 Q3 2016 YOY % CHANGE Source: Based on the scaled installed counts within the quarter via Nielsen NPOWER/National Panel. Device penetration for Smartphones was based on Nielsen Mobile Insights, Q3 2016/Q3 2015.

Share this post