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What is special about AirAsia?

What is special about AirAsia?

Recognised for its world-class service, the airline has been named Skytrax World’s Best Low-Cost Airline 11 years in a row from 2009 to 2019 and World Travel Awards World’s Leading Low-Cost Airline for eight consecutive years from 2013 to 2020.

What makes AirAsia different?

This clearly shows that the main reason for choosing AirAsia is cheaper ticket prices. AirAsia also provides ticket promotions to travel domestically as well as overseas. The tagline “Everyone can fly” is the best description of success AirAsia. The second is the low cost of AirAsia with 32.2%.

How many planes does AirAsia have?

AirAsia Fleet Details and History

Base / Main Hub Kuala Lumpur International (KUL / WMKK)
Fleet Size 97 Aircraft
Average Fleet Age 1 7 Years
Official Site

Does AirAsia have premium economy?

AirAsia X operates an Airbus 330-300 on 95% of its flights, and only offers twelve Premium Class seats with a dedicated check-in counter that’s basically just for those twelve passengers. The remaining 365 seats are purely reserved to 365 Economy Class travellers which create long and time-demanding queues.

How does AirAsia promote?

In order to build buzz, cheap flight tickets are given out based on demand in the form of promotional schemes. Apart from that, AirAsia engages in popular promotions such as social media advertising, print advertisements, and simple but efficient billboard advertising.

What is the goal of AirAsia?

3.1 Corporate Objective The first objective of Airasia is to become the largest low cost airline organization in Asia by provide services to 3 billion people. Second objective is to attain with the lowest cost and lead to everyone can fly. The third objective is to maintain the product quality and reduce the costs.

Why is AirAsia cheap?

Our business model allows the airline to offer low fares hence most of our fares are priced below full service carriers. By having low fares, it allows the company to stimulate new and existing demand to fly AirAsia.

What makes AirAsia successful?

AirAsia a success story They have broadened their routes, improved their marketing and their service. Amongst its awards, AirAsia has been named by Skytrax World Airline Awards as the world’s best low-cost airline for 10 years straight. Today, AirAsia flies to 130 destinations across 28 countries.

Which seat is best in Air Asia?

Best standard AirAsia X seat

  • Seats 15H and J have extra leg room.
  • Bassinets are available for Seats 16E and 17J.
  • There is one toilet in front of Row 17.
  • Seat 34E is a bassinet seat.
  • Seats from Row 44 to 51 are arranged 2-3-2, numbered A&C, DEF and H&K.

What is standard seat in Air Asia?

Standard Seats With a pitch of at least 30” and width of at least 16”, our stylish leather seats will ensure you have a great journey with us.

What is AirAsia business strategy?

The business level strategy adopted by Air Asia is a cost leadership strategy – LCC, and selling their services below the average industry price. This industry requires a large amount of capital and without a strong customer base there will be little to no profit in the first few years. …

How are AirAsia’s resources used in its strategy?

AirAsia’s strategy employs cost and efficiency optimization by utilizing its key resources; thus, possessing capabilities necessary for success. AirAsia’s tangible resources, including its fleet and hubs, enhance the company’s low cost capabilities. Don’t use plagiarized sources.

When did the airline AirAsia come into existence?

During the COVID pandemic, AirAsia has refused to issue refunds for flights cancelled by the airline at the last minute when other airlines were still operating. AirAsia was established in 1993 and began operations on 18 November 1996. It was founded by a government -owned conglomerate, DRB-HICOM.

How is the airline industry competitive in Asia?

Analysis The airline industry as a whole is quite competitive with multiple players and arious elements effecting the industry environment. AirAsia has developed a specific set of resources and core competencies that it has exploited in order to become the leading short-haul LCC in South East Asia.

Can a short haul AirAsia be a long haul airline?

Although this strategy is ideal for AirAsia as a short-haul LLC, it is not transferrable to long-haul flights.

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