What is tourism consumer behaviour?
Consumer behaviour refers to the process of acquiring and organising information in the direction of a purchase decision and of using and evaluating products and ser- vices. This process encompasses the stages of searching for, purchasing, using, evaluating, and disposing of products and services.
What do you think are the factors affecting these consumer behaviour in tourism?
Apart from these three categories of factors there is one more with great influence on consumer behaviour, consisting of economic factors such as: income per person, income per family, prices of products and services, salary, expenditure, GDP per person, inflation rate etc.
What are the six types of self concept in consumer behaviour?
Actual self: How a person actually perceives himself. Ideal self: How a person would like to perceive himself. Social self: How a person thinks others perceive him. Ideal social self: How a person would like others to perceive him.
What are the types of consumer behaviour?
Types of Consumer Behavior
- Complex buying behavior.
- Dissonance-reducing buying behavior.
- Habitual buying behavior.
- Variety seeking behavior.
What is consumer self-concept?
Self-concept is how a consumer sees and feels about him / herself, both the actual self and the ideal self he or she would like to become. Self-concept also relates to how consumers want others to see them.
What are the four types of self-image?
Self-image may consist of four types:
- Self-image resulting from how an individual sees oneself.
- Self-image resulting from how others see the individual.
- Self-image resulting from how the individual perceives others see them.
- Self-image resulting from how the individual perceives the individual sees oneself.
What do you mean by consumer behaviour in tourism?
Keywords: consumption; travel; behaviour; marketing; research agenda Introduction Consumer behaviour (CB) involves certain decisions, activities, ideas or experiences that satisfy consumer needs and wants (Solomon, 1996).
What are CB concepts and models in tourism?
Few comprehensive reviews of the literature on CB concepts and models exist in the field of tourism. Exceptions include Moutinho (1993) who reviews the social and psychological influences on individual travel behaviour with the aim of developing a model of tourist behaviour and Dimanche and Havitz (1995) who review ∗ Corresponding author.
Which is an external influence on tourism behaviour?
We then examine three important external influences on tourism behaviour, technology, Generation Y and the rise in concern over ethical consumption.
Which is the most researched area in tourism?
Although consumer behaviour (CB) is one of the most researched areas in the field of tourism, few extensive reviews of the body of knowledge in this area exist. This review article examines what we argue are the key concepts, external influences and opportune research contexts in contemporary tourism CB research.