What is the concept of brand architecture?
Brand architecture is a company’s organizational structure for its brands, products, and services. All in all, it’s the framework in which connected brands relate to one another in terms of the overarching brand story they’re telling.
Which of the below are brand architecture models?
There are three main types of brand architecture models: the branded house, the house of brands, and the endorsed brand. Each option comes with its own advantages and disadvantages.
Why is brand architecture needed?
A solid brand architecture is just as important as creating a strong brand identity. Brand architecture holds the key to creating cross-selling and up-selling opportunities for products and services. It simplifies the buying experience so customers can build up relationships with multiple things at the same time.
What makes up the P & G corporate structure?
P&G corporate structure is comprised of Global Business Units, Selling and Market Operations, Global Business Services and Corporate Functions. It combines global scale benefits with a local focus on consumers and retail customers. Home page
What are the different types of brand architecture?
While there are many different models of designing brand architecture, this post will look at the three main approaches. There are many different models of designing brand architecture, though most of them have their roots in the seminal brand work of Dr David Aaker, who coined the terms House of Brands, Branded House and hybrid models.
What are the business units of Procter and Gamble?
P&G operates through six industry-based Sector Business Units or SBUs: Fabric and Home Care, Baby and Feminine Care, Family Care and P&G Ventures, Beauty, Grooming, and Health Care. We manage our 10 product categories within these SBUs.
Why are SBUs important to P & G corporate structure?
Supporting the SBUs, Market Operations and Enterprise Markets are key corporate resources focused on scaled services, governance, stewardship and areas requiring high mastery. This structure enables a more empowered, agile and accountable organization to accelerate growth and value creation.