Do influencers need a media kit?
Big or small, every influencer or content creator needs a media kit. They’re a part of the essential tools you need if you want to collaborate with brands. And if your media kit isn’t ready, you’ll be missing out on some big opportunities to build your portfolio and collaborate with brands on Instagram.
What is a media kit for an influencer?
What Is An Influencer Media Kit? An influencer media kit is a digital portfolio that tells your clients everything they need to know about you. It is an opportunity to highlight your achievements and showcase your USP (unique selling proposition). For anyone trying to build a personal brand, media kits are essential.
How do I reach out to influencers for PR?
The most common methods are Instagram direct messages (DMs) and email.
- Instagram DMs. Instagram DMs are a casual, informal way to reach out to influencers.
- Emails.
- Personalize your messages.
- Keep the message brief.
- Be clear and concise.
- Add a call-to-action (CTA)
What does PR mean for influencers?
Your PR list, or Public Relations list, and influencer marketing go hand in hand. They are ways of getting the message out about your brand and spreading the word about your products.
How much should I charge as an influencer?
Instagram post rates range from $10, posted by Nano influencer to $10k and more, posted by Mega influencer….Instagram influencer marketing pricing.
| Type of Influencers | Rate |
|---|---|
| Micro (10-100k followers) | $100-500 |
| Mid (100-500k followers) | $500-$5k |
| Macro (500k-1m followers) | $5-$10k |
| Mega (1m+ followers) | $10k+ |
How much should I charge to create a media kit?
Press kits $125 high/hour, $53 low/hour, $85 average/hour; $5,000 high/project, $1,000 low/project, $2,334 average/project. Press/news release $100 high/hour, $23 low/hour, $62 average/hour; $1,000 high/project, $75 low/project, $305 average/project.
How do I ask for an influencer rate?
Yes that’s the RIGHT way – just DM a short message to your potential SMI, and ask for their rates. The answer in this example is great – straight to the point and showing authenticity (it’s a good sign when SMI will not agree to promote just any product).
How do I meet an influencer?
Here are a few tips to help you do just that.
- Rethink Your Definition of an Important Person. OK, so you could make the decision that you want to meet important people in your field, but only if they have all the influence.
- Find Out Where They Hang Out Online—and Engage.
- Ask for an Informational Coffee Meeting.
Do influencers get paid for PR packages?
PR packages are given away for free by the brand to influencers who will then promote the products. When a brand then turns around to sell the PR packages to the average consumer, it’s shady. The average consumer has a level of influence too so why can’t they have it for free?
What’s the difference between gifted and PR?
What does gifted mean on Instagram? The term “gifted” is often used by influencers to disclose a product that has been sent to them by a brand’s PR team. It means that the influencer did not receive any money and that they were “paid” with the product only.
What do you need to know about influencer kits?
As companies use social marketing to promote their products, the use of “Influencer Kits” or “Influencer Marketing Boxes” has been introduced and created a new market for creative packaging. These influencer marketing kits are created to give that great reveal or presentation to the products exciting the potential Social Media Influencer.
How are influencer boxes used in social marketing?
As companies use social marketing to promote their products, the use of “Influencer Kits” or “Influencer Boxes” has been introduced and created a new market for creative packaging. These kits are created to give that great reveal or presentation to the products exciting the potential Social Media Influencer.
Which is the best platform for influencer marketing?
We teamed up with the experts at influencer marketing platform Fohr to deep dive into influencers’ behaviors and Instagram posts, and identify the global marketing trends that will shape Instagram in 2020, and beyond. Sign up now to download the complete State of Instagram Influencer Marketing report and we’ll send it straight your inbox!
Why do you need an influencer media template?
Because when a brand invests in influencer marketing, they want to make sure that your audience is active, engaged, and likely to respond positively with what you’ll be posting about on their behalf. So if you haven’t already, work out your average post engagement rate and share it in your influencer media template.